€465BillionMarket.
NoScalableSolution.

STEP/SEEDS™ is the first diagnostic-first marketing infrastructure for SMEs. Category creator. Pre-Seed stage.

™ Filed115K+ Lines of Expert System4-Layer IP Protection

“Traditional strategy consultancies deliver an analysis report for €5,000–15,000.
STEP/SEEDS™ gives you a complete strategic blueprint — up to 112 prioritized actions, 7 areas, actionable and measurable.
Powered by proprietary Framework, Scoring Algorithm and Diagnostic Engine. From €100 per diagnosis — because our Methodology does the work, not the hours.”
– Stanislav Tonkich, Founder STEP/SEEDS™ Framework

The Problem No One Has Solved

External

3.5M German SMEs spend €10-30K/year on marketing – blindly. No clarity on what works.

Internal

Business owners can't evaluate agencies, can't hold them accountable, can't make informed decisions.

Philosophical

Small businesses deserve the same diagnostic quality as Fortune 500 companies.

of SMEs have no marketing strategy

(IHK 2024)

TAM

€465B (Global)

SAM

€45B (DACH)

SOM

€0.5-1.5M (Year 1-3)

What STEP/SEEDS™ Does

Complete Diagnostic

7 channels, 16 analysis steps, one clear blueprint

Up to 112 Prioritized Actions

Each with effort, budget, and 3 execution variants

7 Areas of Analysis

SEO, Social Media, Paid Ads, Email, CRM, Operations, Positioning

Client Independence

The blueprint stays. Forever.

“Not a better way to do marketing.
A better way to decide about marketing.”
– Stanislav Tonkich, Founder STEP/SEEDS™ Methodology

The STEP/SEEDS™ Methodology

A systematic framework, not a one-off audit

“Like an MRI for your business – we find what others miss.”
– Stanislav Tonkich, Founder STEP/SEEDS™ Engine

16 STEPs

Structured diagnostic phases – from market analysis to execution roadmap

Up to 112 SEEDs

Concrete, prioritized actions – each with goal, impact, steps, and estimated budget

3 Phases

Analysis → Strategy → Practice – complete transformation cycle

7 Areas

SEO, Social Media, Paid Ads, Email, CRM, Operations, Positioning – nothing left uncovered

AI-Powered

Proprietary diagnostic engine – 115,000+ lines of expert system, 6 months of development

The Founder

Stanislav Tonkich

Founder STEP/SEEDS™ Methodology

10+ years entrepreneurship – was himself a struggling SME owner
10+ years SEO & digital marketing across all channels
5+ years web development
Built 115,000+ lines of proprietary expert system in 6 months
Trademark filed, 4-layer IP protection

“Food retail, travel agency, digital city platform – as a founder of multiple small businesses, I paid agencies and got reports. But understood what was actually done and why? Never.
That’s exactly why I built STEP/SEEDS™: the diagnosis I always needed but never had.”

Strategic Partner

Co-Founder / Strategic Investor

Sees the pain point in the SME market firsthand
Understands SaaS scaling and unit economics
Brings GTM expertise or industry network
Values long-term category building over quick exits
Complements product/tech with business development

“The right partner doesn't just invest capital – they invest conviction.”

The Numbers That Matter

High

Gross Margin

5-8×

Blended LTV/CAC

~50

Customers to Break-Even

~€1M

Projected Revenue (Year 3)

	Year 1	Year 2	Year 3
Customers (new)	500	2,000	5,000
Diagnosis Revenue	€50K	€200K	€500K
Tracking Subscribers	250	800	2,000
Tracking Revenue	€59K	€187K	€468K
Total Revenue	€109K	€387K	€968K
EBITDA	-€30K	€155K	€484K
Margin	–	40%	50%

All figures are illustrative scenarios based on industry benchmarks. Revenue includes one-time diagnoses (€100) and Tracking subscriptions (€39/month). ~50% Tracking conversion, 6-month avg retention. Blended LTV ~€334. Not a guarantee of future performance.

The Path to Scale

Launch (Juli 2026)

Public launch. First paying customers. Methodology validated through 10+ pilot diagnostics. Website and ordering live.

Pre-Seed (Q3-Q4 2026)

€90-500K → Scale to 50+ clients. Prove unit economics, build case studies, refine methodology.

Traction (Month 6-12)

500 customers. 250 Tracking subscribers. SaaS platform live. €109K revenue. Ready for Seed round.

Scale (Year 2-3)

Seed round. DACH→EU expansion. 5,000+ customers. 2,000 Tracking subscribers. €59K MRR. ~€1M revenue.

The VC Fund Lever: 1 fund deal = 15-20 portfolio companies diagnosed at once.
Batch pricing per fund – less than a single junior marketing hire.

Why This Can't Be Copied

Architecture, Not AI

The IP is the 16-step diagnostic pipeline with quality gates – not the AI model. AI is commodity. Architecture is proprietary.

Decision Constraints

Forces prioritization: 3 priorities + 3 deliberate exclusions per channel. Not '100 equally valid tips.'

Category Definition

First mover in 'Diagnostic-first Marketing Infrastructure.' We define the category before competition forms.

4-Layer Legal Protection

Trademark (™) + Copyright (§2 UrhG) + Trade Secrets (§2 GeschGehG) + Contracts. Replacement: €150K+ / 2,000+ hours.

Data Moat

Every customer = benchmark data. More data → better SEEDS → better results → more referrals. Compounds over time.

The Investment Opportunity

€90,000 – €500,000

Pre-Seed · Pre-Traction · 2026

Use of Funds

Marketing & Acquisition30%

Customer acquisition, content, LinkedIn

SaaS Development25%

Platform build, automation

Founder Salary30%

18 months runway

Legal8%

EU trademark, contracts

Operations7%

Working capital

Milestones After Investment

500 paying customers
250 Tracking subscribers
€109K revenue (incl. €8K MRR)
10+ verified testimonials
SaaS platform live
Ready for Seed round

What Happens Without This

3.5M SMEs continue burning €10-30K/year on blind marketing – no disruption in sight.

Without diagnostic infrastructure, SMEs continue making decisions without data – and overpaying for undifferentiated services.

The first mover in this €465B category will not be you.

Or you invest now – and own a piece of the infrastructure.

Investor FAQ

ChatGPT is a language model – STEP/SEEDS™ is a 16-step diagnostic architecture with quality gates, decision constraints, and proprietary prompts spanning 115,000+ lines of proprietary expert system. Rebuilding the architecture would take 2,000+ hours and €150K+. The AI model is commodity – the structured pipeline is the IP.

€465BillionMarket.NoScalableSolution.